The late Gerald Raffa was a career real estate developer with experience in both commercial and residential development. A lifelong racing enthusiast, Jerry invested heavily in the development of his local racetrack and dedicated himself to supporting and promoting the sport he loves. Jerry brought several unique attributes to the ALIVE venture, including his infrastructural development capabilities, his eye for design, and deep understanding of the hearts and minds of racing enthusiasts, which came from his strong ties to the community and culture.