News & Press
Track Rabbit Celebrates 10 Years of Growth with Founding Partner VIRginia International Raceway
VIR’s Early Faith in Startup Technology Company Helps Launch Decade of Innovation in Motorsports Event Management
Track Rabbit, a leading motorsports registration and event management platform, is celebrating a major milestone: 10 years of partnership with VIRginia International Raceway (VIR) and the 25th anniversary of the re-opening of one of America’s most iconic road courses.
In 2014, when Track Rabbit was just getting started with ambitious ideas but limited resources, VIR stepped forward as their inaugural client. This leap of faith from one of America’s most respected motorsport resorts proved to be the foundation that launched Track Rabbit’s journey from a fledgling startup to a nationwide platform serving the motorsports community.
“VIR took a chance on us when we were just getting started, and that trust means everything,” said Track Rabbit Founder David Atadan. “In those early days, things were rough around the edges, but VIR stuck with us through the growing pains. They didn’t just become our first client – they became our partner in building something that would transform motorsports event management.”
The early partnership wasn’t without its challenges. Track Rabbit’s innovative registration and event management technology was still being refined, and the young company was learning how to serve the complex needs of a world-class facility. But VIR’s patience and feedback during those formative years proved invaluable, helping Track Rabbit develop the robust platform that now serves events nationwide.
“Reflecting on the past decade, we are proud to have partnered with Track Rabbit from the very beginning.” said Mitchell Smith from VIR. “We were inspired by their vision for the industry and recognized early on that it was something we wanted to support. We use Track Rabbit exclusively for our VIR Club Members, so contributing to the development of Track Rabbit—through feedback from both our team and VIR Club Members—has been a truly rewarding experiences.”
From those humble beginnings, Track Rabbit has grown to support all types of automotive events including HPDEs, autocross, motorcycle and car races, social car clubs, schools and tracks across the country, but the company hasn’t forgotten where it started. The decade-long partnership with VIR has been a testament to the power of early adopters who believe in innovation.
As VIR celebrates its own 25th anniversary reborn this year, the timing feels especially meaningful. The track that has been home to countless historic races and world-class events over the last half a century took a chance on a startup that has now become an integral part of modern motorsports operations.
“This anniversary represents more than just 10 years of business,” added Atadan. “It represents the kind of partnership that makes the motorsports community special – where established leaders support innovation and help new companies find their footing. VIR didn’t just give us our first contract; they gave us the confidence to keep pushing forward.”
Today, Track Rabbit’s platform streamlines operations for tracks, clubs, and drivers nationwide, but the lessons learned and relationships forged during those early years with VIR continue to influence how the company approaches every partnership.
About VIRginia International Raceway
VIRginia International Raceway is recognized as one of the top six road courses in North America by Car and Driver magazine, offering a 3.27-mile Full-Course configuration – along with 4 others varying in elevation and distance, professional racing events, company retreats, and a variety of amenities, including lodging. Originally established in 1957, VIR is a motorsports destination that combines speed, hospitality, and history – and a willingness to support innovative partners in the motorsports community. For more information, visit https://virnow.com/.
About VIR Club
For those looking to drive their sports, classic, or high-performance car at VIR, the VIR Club is your answer. Members enjoy up to 18 exclusive member driving days each year. We have run groups for beginners and the most experienced of drivers. For more information, visit https://virnow.com/experience/club/.
About Track Rabbit™
Track Rabbit™ is a marketing-based event registration, member management, and administrative e-commerce platform for automotive enthusiasts and the motorsport industry. Through modern technology and features, the platform is designed to keep users engaged and connected, increase revenue and decrease costs for leading tracks, clubs, schools, and others who run events or manage memberships. The platform is just one of many leveraged offerings within the ALIVE brand and is managed by a team of experts that partner with clients to build their business utilizing both features within the technology and through sister platforms, solutions, and services. Visit trackrabbit.com to learn more.
About ALIVE™
ALIVE™ is a marketing and technology company that serves automotive enthusiasts and the motorsport industry through an ecosystem of industry-specific platforms, solutions, and services. ALIVE acts as a partner to a broad number of clients and customers looking to build their business or brand through modern techniques, modern technology, and passion for the industry. ALIVE’s experts are a mix of strong business acumen and industry expertise that become an extension of client teams to provide long-lasting results. Learn more at aliveplatforms.com.